November 2007
3D secure is a technical standard developed by Visa and MasterCard and is commonly known as Verified by Visa and MasterCard SecureCode. It is a simple password-protected identity-checking service that takes the risk out of online retail, for you and for your customers.

You get protection from fraudulent transactions and the costs associated with it, and your customers get the reassurance they need to spend with confidence.

· Eliminate chargebacks – Helps protect you from fraudulent claims from cardholders – that they didn’t take part in, or authorise, a payment. Once you are up and running with Verified by Visa, you are no longer liable for chargebacks of this nature.

· Boost customer confidence – Research in Germany, Spain and the UK shows that 84 percent of people who do not shop online would be more likely to with Verified by Visa. Of established Internet shoppers, 71 percent say they would do so more frequently.

· Achieve bigger sales – Research by the analysts Gartner Group states that the average e-commerce transaction is worth less than €73. Figures from Visa Europe show that the average Verified by Visa transaction is worth more than €138